Elaboración de un producto turístico para fortalecer la economía local de las parroquias que se encuentran en la Ruta Escondida de la ciudad de Quito ubicada al norte de la provincia de Pichincha

Abstract

Abstract: Currently, rural tourism has taken great strength worldwide, but unfortunately it was hit by the severe crisis caused by COVID 19, which has changed the perceptions and expectations of both tourists and communities, which see tourism as an alternative and opportunity to create experiences and generate economic income. It is here where communities involve cultural heritage and natural tourism resources, as is the case of the Ruta Escondida, a 482.04 km2 area full of tourism resources. This study will contribute to the reactivation of the hidden route with a proposal of updated tourism products, which were designed with the participation of leaders of the parishes of the hidden route, located in the northwest of Pichincha. The methodology used to propose a series of tourism products was through a participatory process and, on the other hand, a canvas business model was developed to promote the marketing of products through local tour operators, who consolidate and achieve local development through tourism.