Gestión de medios sociales de emprendimientos de la Ciudad de Chone, en el contexto de la pandemia Covid-19. Casos: Zona Caliente, Súper Moda y N´Boga Exclusividades

Abstract

Abstract: Currently social media have a great global reach, which is why companies or ventures prefer to work with digital platforms, this new source of communication makes it easier for brands to make their products or services known to the market instantly. In addition, for enterprises or micro-enterprises, these media represent a lower investment compared to traditional media. After the presence of Covid-19, most of the ventures joined these platforms to continue in the market. Based on the above, this research project focuses on analyzing the behavior of the digital tools of the Hot Zone, Super Fashion and N'Boga Exclusivities ventures, before and during the Covid-19 confinement with the aim of evaluate the management of social media and digital strategies of the aforementioned enterprises in the city of Chone. Social media are constantly changing due to rapid technological updates and changes in consumer habits, for this reason companies must join these platforms since in the future they will be key pieces for the sales of products or services.