Funcionalidad del mercado mayorista y áreas adyacentes. Ciudad de Loja

Abstract

Abstract: The present study aims to analyze the urban functionality of the Gran Colombia Wholesale Market by diagnosing the socioeconomic activities and flows that take place there and that affect the urban configuration, in order to subsequently formulate strategies. The Market is an economic center of Loja, characterized by a dynamic integrated by various socioeconomic activities. Its functionality is affected by various factors: reduced sidewalks, pedestrian and vehicular congestion, lack of included accesses, problems of disorganization inside and outside the market, improper handling of food, street vendors, among others. What are the most suitable strategies to optimize the distribution of spaces and the operation of the Wholesale Market? The methodology consisted of a diagnosis of the market reality: analysis of the spatial environment, planimetric survey, analysis of facilities and services, identification of activities and zoning; identification of strengths and weaknesses and subsequent formulation of proposals. The work is justified because the Market is a fundamental facility for Loja, it is an economic centrality, generator of jobs, income and multiple flows, it brings together the cultural heritage and identity of the population.