Diseño de una tienda virtual para el emprendimiento denominado Hero T-shirt en el Distrito Metropolitano de Quito año 2023.

Abstract

Abstract: This work analyzes the viability of implementing a virtual store for Hero T-Shirt, a venture affected by the pandemic. The methodology used is a quantitative and descriptive approach, using statistical tools to analyze data on purchasing preferences. Deductive, inductive and analytical research methods were applied to interpret the results. The main finding reveals that 41.5% of customers prefer a virtual store, highlighting the convenience and accessibility of digital commerce. However, 36.9% value the in-person experience, which suggests the importance of a hybrid model. It is concluded that the virtual store will not only expand the reach of Hero T-Shirt beyond Quito, but will also allow digital marketing strategies and reduction of operating costs. Additionally, offering secure payment methods and product customization will strengthen customer trust and loyalty. In the long term, digitalization will position the brand as innovative and adaptable to market trends.