Diseño de un Prototipo de Plataforma Web para la Enseñanza del Proceso Básico de Construcción a Personas no Especializadas en Ingeniería y Arquitectura

Abstract

Abstract: The research was conducted in the city of Loja, Ecuador. This work presents the development of FixHer, an educational web platform aimed at Ecuadorian women, whose purpose is to provide basic knowledge in construction and home repair. This project seeks to empower users, promoting self-sufficiency and gender equality in a field traditionally dominated by men. The main objective of the study is to design and validate a functional prototype that facilitates learning and the application of improvement techniques, with an accessible and inclusive approach. The methodology employed a combination of qualitative and quantitative methods, including interviews with experts and non-experts in construction to validate the needs and feasibility of the project. Additionally, an environmental analysis was conducted using tools such as Porter s Five Forces, alongside the implementation and validation of the prototype on social media, specifically TikTok, to gather feedback from potential users. Furthermore, a Buyer Persona was created to understand the user profile, tutorial videos were produced, online questionnaires were administered, and digital metrics were analyzed to measure the prototype's acceptance and impact. Upon completing the project, it was determined that there is significant demand for educational resources in basic construction targeted at women. The validation of the prototype yielded positive results, highlighting the platform's utility as a practical and educational tool. This work fosters digital inclusion and the development of skills that enhance user autonomy, contributing to tangible improvements in their homes and overall quality o.