Descifrando el camino al éxito financiero: factores que moldean la elección de carrera en finanzas en la provincia de Pichincha, cantón San Miguel de los Bancos, año 2024

Abstract

Abstract: Selecting a university major is a complex process that involves challenges faced by individuals throughout their lives. For this reason, the objective of the research is to determine the factors shaping the choice of the Finance major among third-year high school students in the San Miguel de los Bancos canton, located in the Pichincha province. The methodology used was non-experimental, employing a semi-structured interview consisting of five key constructs: interests and preferences, family interests, perceptions about the major, and educational and vocational factors. The instrument was applied to a sample of 337 students (294 men and 43 women) from the seven educational institutions in the area. The results reveal a strong attraction to the Finance and Banking major due to the professional profile offered by administrative sector jobs, while also noting a tendency to follow in their parents professional footsteps. It is concluded that students feel uncertain about leaning toward an administrative career due to the limitations of the sector.