Diseño de estrategias que impulsen la competitividad de las microempresas del sector de producción manufacturero prendas de vestir del cantón Quito, provincia de Pichincha, año 2024

Abstract

Abstract: This study focuses on the design of strategies that promote the competitiveness of microenterprises in the manufacturing production sector of Quito canton, Pichincha province, during the year 2024. The methodology of the study has a quantitative approach to evaluate the key areas of competitiveness that include strategic planning, quality assurance, the value chain, marketing, accounting and finance management, human talent, environmental and information systems. Surveys were applied that analyze internal factors that influence the performance of microenterprises. The results highlight the need to strengthen the area of environmental management, while dimensions such as marketing, human talent management and accounting show more advanced levels. Strategies are proposed that include the training of human talent in relation to environmental sustainability, access to green financing, technology transfer and the adoption of sustainable practices, which seek to increase the productivity of microenterprises that promote their sustainability and minimize their environmental impact in the short, medium and long term.