Diseño de estrategias de gestión responsable para el talento humano en empresas familiares, caso de estudio Obanati S.A en la ciudad de Guayaquil año 2024

Abstract

Abstract: The research work Design of responsible management strategies for human talent in family businesses, case study Obanati S.A. in the city of Guayaquil year 2024. Its objective is: to design responsible management strategies for human talent in family businesses for the company under study. The research focuses on a quantitative approach study, and with a descriptive type, it also has deductive, analytical, and synthetic methods. Structured surveys were used as the unit of analysis, which are presented as a face-to-face census in Obanati's offices where all the personnel collaborated in an attentive and friendly manner. The results show the diverse answers of the fifteen collaborators that are part of the Obanati company, for what in family responsible policies, family responsible culture and leadership responsible culture. Likewise, the data was tabulated, the areas of opportunity were identified, and the proposal was implemented. In conclusion, it was identified that the company complies with certain parameters of responsible management and that it is working on improvements.