Descifrando el camino al éxito financiero: factores que moldean la elección de la carrera en finanzas en la provincia de Pichincha, cantón Quito, parroquia Calderón, año 2024

Abstract

Abstract: The choice of a university career is of great importance for high school graduates, since it constitutes the basis of their personal and social future, where various individual factors influence, as well as external elements. From this context, the present research aims to analyze the factors that affect the decision to pursue a university career in the field of finance in the parish of Calderón, Quito. For its development, a descriptive methodology was used with an analytical-synthetic and inductive approach, with a non-experimental-transactional design; In addition, a mixed approach was used, using the survey technique through a Likert scale questionnaire that covered factors such as interests and preferences, family influences, perceptions of a career in finance, educational factors and labor expectations, which allowed concluding that students are partially interested in a career in finance due to the various opinions and perceptions they have about this field, such as job stability, economic independence, among other aspects; however, it is reflected that the female gender shows greater interest in this area.