Propuesta de indicadores claves de desempeño (KPI) para evaluar el rendimiento de la empresa Livraria en Quito durante 2023

Abstract

Abstract: The absence of Key Performance Indicators (KPIs) makes it impossible to accurately measure business performance, preventing the implementation of corrective and preventive actions to ensure short- and long-term sustainability. This issue is particularly evident in Livraria, a book importing and retail company located in Quito, which has experienced negative impacts on its financial management and inventory control. Therefore, this study aims to analyze Livraria's KPIs based on its 2023 performance data to improve productivity. The methodology applied was quantitative-descriptive and non-experimental, involving interviews and direct data collection from sales staff, warehouse personnel, and accounting, marketing, and sales teams. The results revealed several deficiencies, particularly in inventory management, high associated costs, and delivery delays, with these problems being most pronounced in December. Consequently, it is essential to implement targeted actions to safeguard the company's profitability and promote sustainable growth.