Diseño de estrategias que impulsen la competitividad de las microempresas del sector manufacturero del cantón Portovelo, provincia de El Oro, año 2024

Abstract

Abstract: This thesis focuses on designing strategies to improve the competitiveness of microenterprises in the manufacturing sector in the Portovelo canton, El Oro province, by 2024. Through a comprehensive analysis, the main barriers these companies face are identified, such as lack of resources, training, and market access. The methodology includes surveys and interviews with microentrepreneurs, revealing the need for strategic planning. Therefore, various strategies are proposed, such as business management training, access to financing, improving product quality, and implementing appropriate technologies. Furthermore, partnerships among microentrepreneurs are encouraged to strengthen their market position. The study emphasizes the fundamental role of collaboration between the government, educational institutions, and business organizations in creating a favorable environment that promotes the sustainable development of the sector. In summary, the paper offers a clear diagnosis and concrete strategies to boost the competitiveness of microenterprises in Portovelo.