Análisis del nivel de digitalización de los emprendimientos del Ecuador, caso de estudio Empresa Palrose S.A. de la ciudad de Quito, año 2024

Abstract

Abstract: This study analyzes the digitalization of the Palrose S.A. enterprise, focusing on its Hampi Style business line. In a business environment that demands greater technological integration, the research aimed to propose strategies to optimize digitalization, strengthening the company's competitiveness and sustainability. A qualitative methodology was used, and semi-structured interviews were conducted with the company's manager and an employee. This allowed the identification of strengths and areas for improvement in its operational processes, technological capabilities, and organizational structure. The results showed progress in social networks and the use of basic tools, but also pointed out limitations in the automation of processes and training in digital skills. In addition, the importance of integrating key technologies such as ERP and data analysis systems was highlighted, along with ongoing staff training. The research concludes with a strategic proposal that responds to the identified challenges, providing solutions to improve internal management, strengthen customer experience, and consolidate Palrose S.A.'s positioning in a digitalized market.