Análisis del conocimiento financiero en jóvenes adultos del cantón El Tambo, provincia de Cañar, implicaciones significativas para la toma de decisiones económicas y financieras, en el periodo 2023

Abstract

Abstract: This research aims to analyze the financial knowledge level of young adults in the El Tambo canton during the 2023 period, with the purpose of evaluating its implications on economic and financial decision-making. The study uses a mixed methodology, combining both quantitative and qualitative methods. Information was gathered through a survey administered via Google Forms, which allowed the identification of financial strengths, behaviors, and weaknesses among the respondents. The results reveal that young adults show weaknesses in investment and long-term planning, as well as impulsive purchasing behaviors, and a low awareness of the importance of savings and expense planning. It is recommended to implement a comprehensive educational strategy that includes practical and accessible tools, as well as awareness campaigns tailored to the local context. Including financial education in school curricula is essential to improving the economic well-being of young people from an early age and supporting their long-term social and economic development.