Propuesta de un plan de marketing turístico para promocionar la parroquia Alluriquín, provincia Santo Domingo de los Tsáchilas para el año 2024

Abstract

Abstract: This project develops a tourism marketing plan for the parish of Alluriquín, Santo Domingo de los Tsáchilas, with the goal of positioning this destination as a sustainable and cultural benchmark in the national and international markets. Based on the strategic analysis and the results obtained using the Delphi method, digital and traditional strategies were designed that integrate the parish's natural, cultural, and gastronomic attractions. Additionally, key performance indicators (KPIs) and a continuous improvement system were established to ensure the plan's long-term success. This project highlights the importance of collaborating with local stakeholders, training tour operators, and leveraging digital tools to maximize impact. The destination's opportunities and challenges were also identified, strengthening its competitiveness compared to other tourist destinations. The work provides a replicable methodology for rural destinations that wish to enhance their tourism, economic, and social development sustainably, as well as improve the visitor experience through effective strategies.