Análisis del nivel de digitalización de los emprendimientos en Ecuador. Caso de estudio de Cevicherías Nina , en la ciudad de Manta. Año 2024

Abstract

Abstract: This paper aimed to analyze the level of digitalization of businesses in Ecuador, using "Cevichería Nina," a family business in the city of Manta, as a case study. A qualitative methodology was used, with a descriptive, non-experimental approach, employing semi-structured interviews as the primary data collection instrument. The study population consisted of the company's head and staff, with a sample of six people in total. Among other things, the main findings showed that 50% of respondents considered the company's digital model to be "partial," while the remaining 50% indicated that it was "in progress." Significant opportunities were identified for increasing the company's online visibility and operational effectiveness by emphasizing digital skills training and the use of social media marketplaces. The study's overall conclusion emphasizes that digitalization is a determining factor for the competitiveness and sustainability of "Cevichería Nina," and that its effective adoption can serve to improve customer service and contribute to business development. It is projected that the company will also continue expanding its digital infrastructure and training its staff to take advantage of the benefits of digital transformation in a more competitive environment.