Proyecto de factibilidad para la comercialización de gallina criolla ahumada empacada al vacío en la ciudad de Lago Agrio, año 2024

Abstract

Abstract: The purpose of this research is to conduct an economic feasibility study for the implementation of a vacuum-packed smoked Creole chicken marketing business in the city of Lago Agrio. The results obtained determine a proposal that meets the planned objectives: market, technical, economic-financial, and evaluation studies. These studies were supported by a theoretical framework through documentary and field research based on critical and ethical design. A survey based on the specified sampling was used as market research instruments. This sustainable business project was developed, integrating responsible agricultural practices, efficient production processes, and a marketing strategy that highlights the product's added value. Strategic alliances will be established with local producers and organizations in the area to guarantee the supply of quality raw materials and promote the economic development of the communities surrounding the city of Lago Agrio, achieving high profitability during the project's development phase.