Estudio de factibilidad para la implementación de una plataforma digital de alquiler y venta de material de construcción en la ciudad de Loja

Abstract

Abstract: This paper aims to demonstrate the feasibility of creating a digital platform for the sale and rental of construction materials and equipment in the city of Loja. To complete each of the proposed studies, various research techniques and data collection tools, such as surveys, were used. These tools allowed us to gather the necessary information to determine supply, demand, and the marketing plan. In the market study, a sample population of 318 construction professionals was analyzed, revealing an unmet demand of 76,763, requiring a digital platform focused on construction materials. This supports the launch of a startup to develop the platform. For the technical study, the cloud hosting location for the AWS service was chosen, along with the necessary equipment and personnel for its execution. The financial analysis yielded an NPV of $17,166.58 and an IRR of 22.90%, higher than the proposed interest rate.