Análisis del nivel de digitalización de los emprendimientos del Ecuador. Caso de estudio de Mueblería Classic Muebles , en la ciudad Cuenca, año 2024

Abstract

Abstract: This study addresses the digitalization of the Classic Muebles business in Cuenca, Ecuador, identifying its current levels of technological adoption and proposing strategies for its digital transformation. Using a qualitative approach, the business's strengths and weaknesses were analyzed, highlighting the need to integrate digital tools to optimize production and administrative processes. Through structured interviews with the company's manager and an employee, barriers such as limited staff training and resistance to change were identified, as well as significant opportunities in social media and e-commerce. The proposed strategies include the design of a comprehensive digitalization plan, training in digital skills, and the development of an organizational culture oriented toward innovation. This work provides a practical roadmap for small artisan businesses to evolve toward a competitive model in the digital age, maximizing their efficiency and market reach.