Propuesta de un modelo de gestión por procesos para la empresa de helados artesanales El Cucharazo del cantón San Vicente, provincia de Manabí en el año 2025

Abstract

Abstract:This thesis is based on the design of a process management model for the ice cream company "El Cucharazo," seeking to optimize the operations that comprise the organization's activities and tasks. It also seeks to improve service quality and strengthen business sustainability by aligning with the company's specific needs and characteristics and promoting a culture of continuous improvement. To this end, a descriptive methodology with a mixed approach was used that combines qualitative and quantitative methods, interviews with the manager, and surveys conducted with the 15 members of the organization, allowing the collection of key information on process management in the company. Among the main results obtained are the identification and design of strategic, operational, and support processes for the company, which will allow it to improve productivity and customer satisfaction. Each process has a characterization sheet, a flowchart with the sequence of activities, and indicators that will allow measuring its compliance.