Percepción del consumo responsable entre diferentes grupos demográficos en la ciudad de Loja, Ecuador año 2024

Abstract

Abstract: This study investigates the perception of responsible consumption among different demographic groups in the city of Loja, Ecuador. The introduction highlights the importance of responsible consumption in the current context, emphasizing its impact on sustainability and social well-being. The methodology employed includes surveys and interviews with a representative sample, allowing for both qualitative and quantitative analysis of participants' opinions and behaviors. The results reveal a growing awareness of responsible consumption; however, practices vary significantly across demographic groups. The discussion suggests that factors such as education, culture, and access to information influence the perception and adoption of sustainable consumption habits. The conclusions indicate that despite increased awareness, greater efforts in education and awareness-raising are necessary to encourage responsible consumption practices. Educational campaigns and collaboration between public and private institutions are recommended to promote cultural change toward sustainable consumption, along with policies that facilitate access to responsible and sustainable products in the local market.