Diseñar estrategias para la promoción y comercialización de los atractivos turísticos de la parroquia de Baeza, cantón Quijos, a través de redes sociales

Abstract

Abstract: This study developed strategies for promoting and marketing attractions through social media. The goal is to raise awareness about the natural and cultural attractions in the parish of Baeza, with the aim of identifying the best strategies to foster its development as a tourist destination. Through a detailed analysis of the internal and external elements of the tourism sector in Baeza, significant opportunities were identified for implementing strategies aimed at strengthening tourism promotion and marketing and fostering collaboration among local stakeholders. This approach not only provides an opportunity to promote tourism offerings, but also explores the potential of digital strategies on social media, thus promoting active community participation and ensuring a more informed experience for visitors, thus boosting the development of the parish of Baeza and the Quijos canton in general as a tourist destination. The results obtained demonstrate the importance of coordinating actions between government, private, and community entities to efficiently utilize and meet the expectations of prospective clients, thus continuously improving the destination. This study becomes an essential tool for strategic tourism planning in the digital age in rural areas with potential due to their cultural and natural resources.