Plan de Negocios para la producción de arándanos de la variedad Biloxi, cultivados en la finca Grupo Falvi, en el cantón Macará

Abstract

Abstract: This paper focused on developing a business plan for the production and marketing of Biloxi blueberries at the Grupo Falvi farm, located in the Macará canton. This project emerged in response to the current high demand for organic and healthy products, highlighting the willingness of both national and international consumers to pay a premium price for fresh, certified blueberries. A market analysis identified significant opportunities, with 70.1% of the population regularly consuming berries. The technical and financial study demonstrated the economic viability of the crop, projecting annual revenues exceeding $80,000, with a gross profit of approximately $16,826 during the first year, with a consecutive annual increase of 20%. Sustainable agricultural practices were also identified to minimize environmental impact, and differentiation strategies were proposed to strengthen market competitiveness. This work not only contributes to the development of the agricultural sector in the region, but also promotes the consumption of healthy, sustainable, and high-quality foods, benefiting the community and boosting the local economy.