Análisis del nivel de digitalización de los emprendimientos del Ecuador. Caso de estudio: Lavandería Oleada de Burbujas Doradas , de la ciudad de Quevedo, año 2024

Abstract

Abstract: The research titled "Analysis of the Level of Digitalization of Ecuadorian Businesses. Case Study "Laundry Oleada de Burbujas Doradas" is a highly important study, as it will enable the company to achieve success through digital tools. However, it should be noted that this issue is also a challenge for other companies, which lack the tools or knowledge of digitalization. Therefore, the objective of the study is to analyze the level of digitalization of Ecuadorian businesses. Case study: "Laundry Oleada de Burbujas Doradas" in the city of Quevedo, 2024. A qualitative and descriptive methodology was used to conduct the study. The instrument used was an interview with the company's administrative staff, using a closed-ended questionnaire. The data were tabulated using SPSS software. After the data was tabulated and analyzed, the results show that the company "Laundry Oleada de Burbuja Dorada" has a low level of digitalization. Its staff performs daily procedures manually and lacks digital marketing strategies, making departmental work slow. Therefore, it is recommended that the company enter the digital world to improve its results.