Análisis territorial de la oferta turística de San José de Minas

Abstract

Abstract: This study focuses on the tourism sector of the rural parish of San José de Minas, where the problem of inadequate territorial analysis of the sector's tourism offering was identified. Key concepts of this research are defined: Tourism, Planning, and Tourism Infrastructure. The objectives are structured and measurable to obtain the proposed results, which are: Analyze, inventory, and georeference the current tourism offering and generate a proposal for improvement strategies for the tourism offering. The methodology used is qualitative and quantitative, with a descriptive approach. Using data collection tools such as surveys and direct observation, it is possible to analyze the area's tourism infrastructure. A strategic SWOT analysis is carried out, resulting in strategies for overall tourism growth in the parish of San José de Minas. These strategies include improving road infrastructure, training tourism service providers, and creating a tourism brand for San José de Minas, providing key information for future tourism development planning in the sector.