Descifrando el camino al éxito financiero: Factores que moldean la elección de la Carrera en Finanzas en la provincia de Santo Domingo de los Tsáchilas, Cantón Santo Domingo de los Colorados, Parroquia Chiguilpe año 2024

Abstract

Abstract: This thesis analyzes the factors that influence the choice of a Finance career among students in the Chiguilpe parish of Santo Domingo de los Tsáchilas in 2024. Using a mixed-methods approach, the study identifies internal aspects, such as personal interests and skills, and external aspects, such as the perception of job opportunities, vocational guidance, and the socio-educational context. The study also examines the impact of local educational institutions and family influences on the decision-making process. The results reveal that, although a Finance career is perceived as an option with economic stability and opportunities for professional growth, significant limitations persist related to access to objective information and specialized academic offerings in the region. Furthermore, weaknesses are highlighted in vocational guidance programs, which need to be strengthened to effectively guide students toward more informed decisions aligned with labor market demands. This work contributes to the academic field by addressing these issues and offers recommendations for improving integration between academia, educational institutions, and the financial sector.