Análisis del nivel de digitalización de los emprendimientos del ecuador, asociación agrícola industrial cacaotera San Francisco , en la ciudad de Quinindé, año 2025

Abstract

Abstract: This research focused on analyzing the level of digitalization of the San Francisco Cocoa Agricultural and Industrial Association, located in the city of Quinindé, in order to design a strategic proposal to help improve the digitalization problem of the enterprise. The relationship between digital transformation and entrepreneurship was analyzed and contrasted through a literature review, demonstrating its benefits for the successful development of the Association. Descriptive and explanatory research was conducted to describe and explain the level of digitalization of the enterprise. Interviews with two members of the Association yielded results that reflect that, despite having internet access, the San Francisco Cocoa Agricultural and Industrial Association does not currently use digitalized software (Accounting, Sales, Marketing, Personnel Management, Production, and others) for its successful management. One of the biggest challenges facing entrepreneurship is the lack of professionals, human skills, corporate culture, process adaptation, and partnerships, coupled with a poor digital mindset.