Análisis y enfoque estratégico del proceso de cultivo de papa en la provincia del Tungurahua, competitividad del producto dentro del mercado nacional

Abstract

Abstract: The strategic analysis of potato cultivation in Tungurahua demonstrated its importance as an economic pillar for rural areas, boosting the local economy and improving producers' quality of life. Among the main factors limiting productivity are the presence of pests such as Bactericera cockerelli and diseases such as purple top, which affect up to 60% of crops. Furthermore, inequalities persist in access to land, technology, and technical assistance, with private companies providing them predominantly (60%). Despite these challenges, 70% of farmers have access to irrigation water, and potato cultivation has improved educational levels and access to basic services for rural families. However, deficiencies were identified in access to quality healthcare and social security, key aspects for the comprehensive development of the sector. The recommendations include implementing inclusive public policies, strengthening technical assistance, diversifying value-added products, and promoting potato industrialization, fostering sustainability and competitiveness in the domestic market. This approach seeks to promote equitable and sustainable development in Tungurahua's agricultural sector.