Análisis del nivel de digitalización de los emprendimientos en Ecuador. Caso de estudio de Global Diesel S.A. en la cuidad de Cuenca, año 2024

Abstract

Abstract: The purpose of this research was to analyze the level of digitalization of entrepreneurships in Ecuador, using Global Diesel S.A. as a case study, a company located in the city of Cuenca dedicated to the sale of spare parts for heavy-duty vehicles. The specific objectives included conceptualizing entrepreneurship and digitalization in companies, analyzing Global Diesel S.A.'s level of digitalization, and designing strategic proposals for its digitalization. The methodology combined a qualitative and quantitative approach, using semi-structured interviews with the general manager and a collaborator, as well as an analysis of the digital tools used by the company. Limitations were identified, such as basic technological management and a lack of training, which hinder the full utilization of digitalization. The work provides a comprehensive proposal for strategies to improve digitalization, including ongoing training, optimization of advertising campaigns, and the acquisition of advanced technological tools. These strategies seek to optimize processes, strengthen customer relationships, and increase the company's competitiveness, providing a replicable model for other ventures in similar contexts.