Plan estratégico para la Finca La Leonora , período 2024-2025

Abstract

Abstract: Family farms possess potential that is often overlooked due to a lack of administrative and productive processes. In this context, the Strategic Plan for "Finca La Leonora" for the 2024-2025 period was a process of evaluating a family property with a view to becoming a sustainable and productive property. Therefore, the analysis of the internal and external situation allowed for the design of a strategic planning model aimed at optimizing its comprehensive management, ensuring environmental, economic, and social sustainability, and enhancing its productive development. Achieving the proposed objectives was possible through a study based on a qualitative approach, with a strong documentary and bibliographic research as its main factor. Likewise, the interview enabled direct observation, and from these two techniques, a pertinent diagnosis was generated that facilitated the SWOT analysis and the progressive construction of the strategic plan, which was projected from two categories: productivity and marketing, which, from a sustainability perspective, are consistent with the mission, objectives, and policies as substantial parts of a proposal for empowerment that is friendly to the environment and contexts.