Plan de negocios para la producción y exportación del cultivo de vainilla (Vanilla odorata) sembrado en Pastaz

Abstract

Abstract: This research focuses on the development of a business plan for the production and export of vanilla (Vanilla odorata) in the province of Pastaza, as an opportunity to boost the local economy through a crop with high economic potential. This plan proposes comprehensive strategies for the production and marketing of vanilla, highlighting its attractiveness in national and international markets. The materials and methods employed combined qualitative and quantitative approaches, including surveys of producers involved in the vanilla value chain, to understand current agronomic practices, training needs, and challenges in the export market. The results and discussion reveal the importance of implementing international certifications, processing and industrialization processes, and good agricultural practices to improve product quality. A business plan was also developed with an analysis of financial variables (IRR, NPV, and B/C) along with a CANVAS model to visualize the elements of the business plan in an organized manner. The need to strengthen producer organization and the adoption of sustainable agricultural technologies to increase the project's long-term competitiveness is emphasized.