Propuesta para la creación de un restaurante de comida tradicional en la ciudd de Catacocha, cantón Paltas, provincia de Loja, 2024.

Abstract

Abstract: The present research focuses on the proposal of a traditional food restaurant in Catacocha, an ideal city due to its authentic atmosphere and strong connection to ancestral roots. The objective is to highlight the regional culture through traditional culinary practices in an environment that reflects the unique identity of the place. Through a survey conducted with 116 people, it was identified that fritada and seco de gallina criolla are the most valued and consumed dishes in traditional restaurants, which allowed the design of a representative and attractive gastronomic offering. The restaurant "Sabores Andinos" will be characterized by using high-quality local ingredients, offering a comprehensive cultural experience while maintaining affordable prices to attract both local families and tourists. The business, based on the CANVAS model, will prioritize collaboration with local suppliers, ensuring freshness and authenticity. The key to the restaurant's long-term success and sustainability will be its ability to innovate and adapt to market dynamics while maintaining a strong connection with the community and its surroundings.