Fotografía gastronómica, propuesta de comunicación visual para la elaboración de un catálogo digital para el restaurante Máncora

Abstract

Abstract: Knowing how to display a product in a professional manner is a business strategy for increasing sales. Therefore, the purpose of this project is to design a digital catalog for restaurants, using photography as one of the visual resources with the greatest impact on people looking to consume the products offered by these types of food businesses. The methodology used to develop the proposal began with a bibliographic review, which allowed for an in-depth analysis of photography as a means of visual communication. It then continued with photographic planning, considering the products to be included, lighting, equipment, and accessories that allowed for images that were consistent in style and quality. Graphic design was then used to give the images a unique, eye-catching personality that aligns with the establishment's values. The result of this research is an interactive digital catalog that culturally and emotionally represents the restaurant's culinary offerings. It synchronizes with Instagram and therefore allows the restaurant to enhance communication and persuade people to consume its products.