Conocimiento y percepción de la población de Cuenca sobre el Jardín Botánico de Cuenca

Abstract

Abstract: The Cuenca Botanical Garden is a key space for biodiversity conservation and environmental education. However, the results of this study reveal that a large portion of the population is unaware of its existence and location, which limits its impact and visitor numbers. Through surveys and interviews, it was evident that those who have visited the garden positively value their experience, highlighting its importance for ecosystem preservation and ecological awareness. However, they also pointed out areas for improvement, such as signage, infrastructure, and the provision of educational activities. The correlation between visitor awareness and satisfaction suggests that greater awareness would strengthen community perception and engagement. In this regard, strategies are proposed to improve communication, optimize infrastructure, and strengthen educational and community engagement programs. These actions will consolidate the Cuenca Botanical Garden as a benchmark in environmental conservation and education, ensuring its long-term sustainability and relevance.