Primer mapa de cibermedios de Latinoamérica. Primera etapa

Abstract

Abstract: This study examines the evolution of digital media in Brazil by analyzing 50 media outlets, both digital natives and migrant, with the aim of documenting their main characteristics and dynamics. Using a mixed methodology that includes a data matrix, direct observation of platforms, and semi-structured interviews with media representatives, it addresses content production and distribution, as well as challenges related to financial sustainability and the digital divide. The results reveal the coexistence of media outlets with national reach and hyperlocal proposals focused on co-creation, highlighting continuous updating and immediate information. However, gaps in accessibility for people with disabilities and limited adoption of advanced journalistic trends persist. Furthermore, although the advertising-based business model predominates, alternative models such as microdonations and subscriptions are emerging that seek greater editorial independence and content diversity. The study highlights the need for inclusive policies and the adoption of emerging technologies to strengthen media pluralism and ensure the sustainable development of online media in Brazil.