Análisis de la utilización de tecnologías emergentes en la producción audiovisual de contenidos ecuatorianos

Abstract

Abstract: This research paper analyzes the adoption of emerging technologies in Ecuadorian audiovisual content production in Zone 7 of Ecuador, Loja, Zamora, and El Oro. Considering Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI), it considers how these technologies can be used in the different stages of audiovisual production (pre-production, production, and post-production). It also explores the use of mobile devices, drones, photogrammetry, 360-degree videos, streaming, video mapping, MOOC videos, marketing videos, and holograms to enhance narrative and create more engaging formats. A mixed-method approach has been used for this research to achieve the objectives set. Among the techniques used will be interviews, surveys, and case study analysis. It will also examine how these technologies are changing the audiovisual industry, improving the quality of productions, and opening up new creative possibilities. The report offers strategies to overcome obstacles by promoting the effective integration of emerging technologies. This could improve the competitiveness and quality of Ecuadorian audiovisual productions, boosting the development of the audiovisual industry.