Plan de comunicación estratégica y marketing digital Para la farmacia Farmas City

Abstract

Abstract: Currently, the pharmacy faces the challenge of digitizing to stand out from competitors and achieve connections with its target audience. The profile in which brands relate to customers in their digital environments affects the success of companies. This phenomenon is directly related to our digital behavior as consumers. Pharmacy can only prosper by adjusting to current transformations. This curricular integration project describes a complete communication and digital marketing plan developed for the Farmas City pharmacy, specialized in the marketing of specific medications. After a deep analysis of the situation, internal and external, variables that constitute the strengths and areas for improvement were identified. This identification pointed to the definition of needs, therefore, to the formulation of a main objective, to be developed in terms of the positioning of the brand in the digital arena and the loyalty of its customers. It also presents a complete guide with tactics and measures to achieve your digital goals, strengthening online and consolidating yourself as a leading brand in the medicine market in the country.