Plan de comunicación estratégica y marketing digital para el Centro Psicológico y Capacitación Logosofía

Abstract

Abstract: In this competitive digital age, companies are seeking to stand out and differentiate themselves from their competitors. To excel, companies must adapt to new technologies and use tools that allow them to offer unique and memorable experiences to their clients. This curriculum integration project was based on designing a digital marketing and communications plan for the Logosofía psychology and training center, with the goal of increasing its visibility, strengthening its presence on digital platforms, and positioning it as a benchmark in the Ecuadorian market. A mixed approach and a variety of research techniques were used to collect and analyze information to make better decisions. The findings demonstrated the importance of improving its presence on digital platforms and creating content that attracts and retains clients. Therefore, a roadmap was developed that proposed different strategies to strengthen the center's positioning on social media and improve engagement with its target audience. This study will help the Logosofía Center reach more people and will also provide valuable information that can help other mental health companies improve their presence on digital platforms.