Diseño del plan de marketing turístico para promocionar el turismo en Quilanga, provincia de Loja, año 2024

Abstract

Abstract: This paper analyzes and develops a tourism marketing plan for the canton of Quilanga, located in the province of Loja, Ecuador. Through SEO and SEM strategies, it seeks to increase the digital visibility of the canton. It also proposes collaboration with tour operators and promotion on social networks to increase the number of visitors. In addition, ecotourism and environmental awareness are promoted among the local community and tourists. The research identifies the main strengths, weaknesses, opportunities and threats (SWOT) of the canton, and proposes a tentative budget to implement the strategies. The final recommendations suggest the need to improve tourism infrastructure, strengthen strategic alliances and continue researching new trends in digital marketing. It highlights the importance of a sustainable approach to ensure the long-term development of the tourism industry in Quilanga, benefiting both residents and visitors. The implementation of these strategies will position Quilanga as a leading tourist destination in the region, attracting an increasing number of tourists interested in culture and nature.