Plan de comunicación estratégica y marketing digital para la importadora IMPORBENSA

Abstract

Abstract: In recent years, technology has had such an effect on all aspects of our lives, particularly forcing the commercial area to change procedures to sell and grow successfully, and it provides buyers with so much information that they can choose who, when, how. and where to buy from. This is why this research developed exploratively and descriptively to the importer IMPORBENSA determined that it is a traditionally successful company. But another step must be taken, today one must be competitive hand in hand with disruptive technology and determined the need to have a plan. of communication and digital marketing by the year 2025, so IMPORBENSA achieves the best positioning in its existing audience and attracts new ones, until forming a large community with a solid presence on the web and social networks, its Clients and users find it, visit it, carry out purchasing actions, comment on it, recommend it and always keep it in mind for other opportunities or the need to acquire a new product.