Diseño de un modelo innovador de outsourcing comercial en Ecuador

Abstract

Abstract: The thesis develops an innovative commercial outsourcing model in Ecuador to improve sales and distribution effectiveness. It focuses on personalized incentive programs, outsourced talent training, and technological tools for real-time monitoring. Companies face problems motivating and retaining outsourced talent, which impacts productivity and efficiency. To address this, a state-of-the-art review, analysis of the external environment, and interviews with key stakeholders were conducted. The Running Lean methodology validated the problem through structured interviews. The proposed model is based on three pillars: reward program management, high-performance training, and the use of Lean Canvas to structure the business. It includes a digital platform with subscriptions, sales commissions, and consulting services. For scalability and sustainability, it incorporates artificial intelligence to personalize rewards and marketing strategies, focusing on social, environmental, and economic sustainability. The study demonstrates that this model can improve talent retention, productivity, and competitiveness of companies in Ecuador. It recommends gradual implementation and the integration of emerging technologies.