Plan de comunicación estratégica y marketing digital para la empresa Bioseb Organics

Abstract

Abstract: The present work proposes a strategic communication s plan and digital marketing focused on the positioning of Bioseb Organics, an Ecuadorian company dedicated to the production of sustainable agricultural bio-products. A strategy is planned aimed at strengthening the connection of the Bioseb Organics brand with farmers and distributors, based on an exhaustive analysis of its environment, its competitors and the target audience. After this deep analysis of the market, it seeks to communicate the products benefits oof Bioseb Organics, highlighting its impact on agricultural productivity and its contribution to the care of the environment, using innovative digital campaigns centered on the bio-stimulant. The results obtained from the briefing, FODA, PESTEL, marketing mix, analysis of content and focal group confirm the need to create clear, relevant and convincing advertising messages that drive the adoption of these sustainable solutions. The plan integrates digital marketing tools, social networks and content strategies, with a focus on education and awareness of the target market. In this way, it is intended to consolidate Bioseb Organics as a referent in the ecological agricultural sector in Ecuador.