Plan de comunicación estratégica y marketing digital para la empresa Meganet

Abstract

Abstract: The main purpose of this research project is to develop a communication and digital marketing plan to improve the positioning in social networks of the company Meganet, in order to increase sales in the Chinchipe and Palanda canton. Therefore, it is important to create marketing strategies, considering its current situation, as well as the trend and use of social media tools that allow positioning in networks and be the first alternative in search engines. The methodology used is descriptive with a qualitative and quantitative approach. With a sample of 101 clients, a survey based on questions was applied to gain knowledge about it. The perception of the company in social networks was evaluated; in addition, an interview with the manager was conducted and it is considered appropriate to develop a digital marketing plan based on strategies in social networks to improve the presence of the brand and its services in digital media, to increase the number of followers and, in turn, increase sales.