Plan de comunicación estratégica y marketing digital para Mascotas Felices

Abstract

Abstract: This curricular integration work addresses the importance of strategic communication and digital marketing for the Mascotas Felices company. In a digital environment that is constantly evolving, companies face the challenge of optimizing their online presence. The main objective is to develop a strategic communication and effective digital marketing plan that allows you to improve your positioning on social networks. The methodology that has been used is mixed, which by combining the various benefits that we obtain from qualitative and quantitative methods has allowed us to have a clear and comprehensive vision of its current reality and its environment. The documentary review, SWOT and PESTEL analysis, MARKETING MIX, direct observation, content analysis, in-depth interviews and survey were very useful to have a clear and comprehensive vision of the real situation of the company. Also content analysis, marketing mix analysis, and the 2.0 communication model to analyze the focus of your digital presence and interaction on social networks. The results obtained through the implementation of this plan clearly show us the key points where work must be done to have significant improvements by optimizing the digital presence, improving customer satisfaction and adapting to changes by implementing the new technologies and digital tools that are available. everyone's reach.