Plan de comunicación estratégica y marketing digital para la empresa Orocash

Abstract

Abstract: The E-commerce has changed the interaction between businesses and the way consumers purchase products from the marketplace. With greater access to information and technological advances, commercial transactions no longer rely on a physical presence. However, this shift has brought its own challenges, such as the rise of new competitors and the constant battle for differentiation in the digital marketplace. This curricular integration paper presents the diagnosis and the proposed strategic communication and digital marketing plan for Orocash, a company dedicated to selling jewelry products, to help them implement the necessary steps to take full advantage of the opportunities the digital world offers By analyzing of both internal and external factors, the key areas to focus on in order to improve digital positioning and fostering customer loyalty. In this context, social media will play a significant role in the brand s digital identity, attracting new customers, and strengthening connections with the community.