Análisis de las exportaciones del banano en el Ecuador.

Abstract

Abstract: The analysis of banana exports in Ecuador is a transcendental fact, by playing a fundamental role in the country's economy providing significant income and jobs, being one of the largest exporters of bananas worldwide, it has managed to place the fruit in different international markets, the income generated covers a significant percentage of the Gross Domestic Product with key markets in the European Union. The United States and Asia. The competitiveness of Ecuadorian bananas is based on the high quality of the product, favorable climatic conditions and a well-developed industry. For this reason, this paper seeks to analyze and explore the importance of the sector, the main export destinations, and the factors that affect its competitiveness, such as product quality, production costs, and international standards. The method used was based on a qualitative analysis which allowed the collection of the necessary information to analyze banana exports from a transcendental event that has been history since the 50s when the so-called banana boom took place. Finally, government policies have been fundamental for the promotion and stability of the sector, both in terms of incentives to improve productivity and in the management of trade relations. However, greater attention is required in the implementation of policies to support sustainable development and competitiveness in a changing global market.