Plan de comunicación estratégica y marketing digital para la empresa Dreams Construcciones

Abstract

Abstract: The following curriculum integration project highlights the importance of strategic communication and digital marketing in the development of Dreams Construcciones. Our primary focus is on strengthening brand positioning and consolidating our digital presence on social media platforms. The methodology used focused on a mixed approach that includes qualitative and quantitative techniques. Analyses such as SWOT and PESTEL were used. However, a detailed analysis of the content published on our digital platforms and an evaluation of existing communication channels were also carried out. The research shows the need to strengthen Dreams Construcciones' digital presence by providing quality content that is engaging and relevant to the target audience. In conclusion, the work reaffirms that a comprehensive communication and digital marketing strategy is important for Dreams Construcciones to achieve its organizational objectives. This project will also allow it to adapt positively to the demands of a changing and creative environment.