Plan de comunicación estratégica y marketing digital para la Unidad Educativa Cristiana John Osteen

Abstract

Abstract: In a world where the digital sphere plays a fundamental role, the John Osteen Christian Educational Unit faces the great challenge of adapting to this new reality and transcending traditional practices. Therefore, this project proposes a strategic plan for digital communication and marketing aimed at strengthening the relationship with the educational community. Its objective is to promote an effective and functional flow of information between parents, students, teachers and administrative staff. The institution seeks to highlight its educational proposal, based on Christian values, and demonstrate competitiveness within the educational landscape by achieving academic excellence. A key result of the project has been the identification of essential digital tools that will enhance strategic communication, such as improving the management of school platforms and social networks adapted to the needs of the target audience. In conclusion, digital transformation will not only serve as a competitive advantage, but will also play a crucial role in ensuring sustainable growth, improving educational quality and strengthening the links between the institution and its educational community.