La imagen de la mujer en el deporte caso de estudio red social Instagram de los diarios La Hora y El Mercurio periodo desde julio a septiembre de 2021

Abstract

Abstract: The female role in sports is driving a positive change. More women are taking on prominent roles in this field, contributing to a more equitable and diverse representation in sports publications. The aim of this research is to analyze the presence of women in the Ecuadorian sports sphere on the social media platform Instagram in the newspapers La Hora and El Mercurio between July and September 2021. A mixed methodology is applied, approaching the non-experimental descriptive paradigm through documentary analysis to obtain results that contribute to understanding the representation of women in the sports field in Ecuador, and provides valuable insights into the influence of media on the public perception of female participation in sports. The conclusions indicate that the newspapers La Hora and El Mercurio are on a positive path towards more equitable representation. However, there is a continued need to advocate for fair, diverse, and quality-focused coverage to achieve a comprehensive and accurate representation of women in sports.