Plan de comunicación estratégica y marketing digital para el medio de comunicación Robotic Min

Abstract

Abstract: This project discusses creating a plan for how Robotic Minds speaks and sells online. They want to be the best at teaching STEM and robots. It all starts with looking at how they are now, seeing what needs to change in how they speak and sell online. From this review, clear ideas emerge for creating a good plan. The key goal of this plan is to get more people to see and participate, improving how we communicate and use online plans within a three-month timeframe. This plan seeks to build a stronger bond with students, parents, and key partners, solidifying Robotic Minds' image as a leader in the world of technology education. There are two options for achieving this goal. The first is to raise the profile of Robotic Minds on social media with new content tactics, advertising campaigns, and improving the way users view these platforms. The second goal is to improve the school's website to attract more visitors, convert those who come into potential students, and improve SEO. This will be done with relevant content and the use of an email campaign that is tailored to each individual. Finally, we offer a new idea for an ad campaign. This uses all of these tactics, ensuring a clear message that resonates well with all key group.