Plan de comunicación estratégica y marketing digital para la empresa SD7 comunicación visual

Abstract

Abstract: In this project, a comprehensive digital marketing and communications plan was designed for SD7 Visual Communications, with the goal of improving its positioning and visibility in the print advertising sector in Quito, Ecuador. A detailed analysis was conducted using tools such as SWOT, PESTEL, the Marketing Mix, and the Advertiser's Brief, which allowed for the identification of both internal and external aspects of the company and its potential for digital expansion. This was intended to increase brand recognition and improve relationships with current customers, as well as seek new customers interested in offering personalized products. Two key target groups were defined: local business owners and individual customers. Likewise, improvements in price segmentation and the inclusion of sustainable technologies such as eco-printing were proposed. The final recommendations were aimed at consolidating SD7 as the leading company in the printing sector in Ecuador.